
AMA Travel

Information about AMA Travel
T6J 6R7, Edmonton
Opening hours
- Monday: 9:00 AM – 6:00 PM
- Tuesday: 9:00 AM – 6:00 PM
- Wednesday: 9:00 AM – 6:00 PM
- Thursday: 9:00 AM – 6:00 PM
- Friday: 9:00 AM – 6:00 PM
- Saturday: 9:00 AM – 5:00 PM
- Sunday: Closed
AMA Travel is a travel agency with branches across Alberta, including 10310 G.A. MacDonald (39A) Ave NW, Edmonton, AB. As part of the Alberta Motor Association, AMA Travel is Western Canada's largest retail travel agency, serving both members and non-members for over 90 years. Their expert travel agents help travellers select the best tours, vacation packages, cruises, and travel insurance, while getting clients great savings by combining promotions with member-exclusive benefits. Their in-centre services include passport photos, currency exchange, luggage, travel accessories, and more.
Our comment from TraTraTravel about AMA Travel:
AMA Travel is a well-known travel agency in Canada, offering a variety of travel-related services and insurance to its members. Customers frequently praise the company for its knowledgeable staff and excellent customer service, highlighting the staff's friendliness and willingness to assist with travel plans and road emergencies. Many appreciate the convenience of having a one-stop shop for various vehicle and travel needs, including registration and insurance services.
However, there have been concerns about long wait times in-store, with some customers reporting waits of up to 70 minutes. Additionally, a few users have expressed dissatisfaction with their travel booking experiences, citing issues with invalid tickets and high fees for travel agent services. Despite this, the company has shown willingness to address customer concerns and improve its services.
Overall, AMA Travel is celebrated for its helpfulness and diverse offerings, making it a solid choice for travelers seeking support in their journeys.
AMA Travel: Reviews
Fantastic experience: Sometimes the line is long but their customer service is always good
Hello, Noah. Thank you so much for taking the time to share your feedback with us and for the five-star review. You're right. Sometimes, we do get busy, and there might be a bit of a wait. However, you can book an appointment with us ahead of time to skip those waits in line. To learn more, visit ama.ab.ca/appointment.
Negative experience: This company is going downhill fast! The smaller insurance Companies charge alot less then AMA The line up times are usually 30 - 70 minute wait...... unbelievable! On a side note, the CEO and upper management likes to have work parties with unlimited alcohol and then they drive home. Be careful who you associate with personally and professionally. The leaders here are shameless!!!!!
Fantastic experience: Best place in town and the personal is very knowledgeable.
We are so happy to hear you had an excellent experience with our travel advisors. And thank you so much for the 5-stars!
Fantastic experience: Great place for all our travel needs. It's nice to know they can help on a road emergency.
And we're so happy to help! Thank you so much for taking the time to share your feedback with us, and for the five-star review.
Fantastic experience: Good place for anything vehicle or travel involved
Hi Jeff! Thank you so much for sharing your feedback with us and for the five-star review. You made our week.
Fantastic experience: There are various services available, making it convenient and nice. I am also satisfied with the special services provided to members, and the staff is friendly. The parking lot is spacious, which is very good.
Thank you so much for sharing your feedback and leaving us a 5-star review!
Fantastic experience: Absolutely lovely staff. Even lent me a screwdriver.
Hi Bernie! Thanks so much for letting us know you had a positive experience with our staff when you visited. And thanks for the five-stars! We look forward to serving you again soon.
Negative experience: We bought a membership a few years ago and were sold on this is a family benifit. It's not. Only the person on membership can access any of the benefits. For a rather large fee you can add another family member. We won't be and will be canceling. Missing the boat here AMA
Hi, and thanks for reaching out. We are sorry we let you down, and we appreciate your feedback. We charge a fee for associate members—any family member 16 years old or older still lives with you. However, any child under the age of 15 is part of our Kids Go Free program. That means they can request roadside assistance and enjoy savings at AMA reward partners—even if you’re not with them at the time, such as a sports team road trip, etc. If you want to share more feedback, please send us a note with your name, membership number, and preferred contact information to [email protected]. We look forward to hearing from you.
Fantastic experience: Great service. Friendly and knowledgeable staff. Variety of services that meet many needs.
Wow! Thank you so much for the feedback, Laurence, and for the five-star review!
Fantastic experience: In and out in no time (depends on your time of day: mine was 10:15). Very friendly greeting at the front with directions. Very friendly person to get me my gifts cards. Out and on my way in no time
Thank you so much for the feedback and the five stars, Reuben! Sometimes we get busy occasionally, so for your next visit, be sure to book an appointment with us online to skip those waits in line. To learn more, visit ama.ab.ca/appointment.
Negative experience: We booked our disneyland tickets through AMA travel, everything is all set, confirmed and paid for but when we got to the disneyland entrance the staff told us that our tickets was invalid and cancelled by viator early morning. We’ve waited in line for hours with our infant and toddler crying just to find out that our tickets was cancelled. We reached out customer care but agent doesn’t know what happened. Disneyland staff told us never use AMA travel again and go directly to their website. Great advice!
Hi Eric. We are so sorry to hear about the distressing experience you encountered at Disneyland. This is certainly not the experience we want our members to have. Could you please send an email to [email protected] with your membership number and preferred contact information? We are committed to resolving this issue and would like to look into this further. Thank you for bringing this to our attention and we look forward to hearing from you.
Fantastic experience: I found the agents very helpful and upfront about what my best deals were.
Wow! Thank you so much for the five stars, Tom! We will be sure to share your feedback with the rest of our team at our centre!
Negative experience: We would never book through this travel agent again. Worst experience ever. When we arrived at our destination country our transportation was a mess and you would think the agent would make sure it was fixed for the way home but no we wasted a whole day of our holidays sorting out our transportation back to the airport. We couldn’t even get a hold of our agent as she was away and the emergency number she had given us in the email that bounced back to us wouldn’t even work. We were away with a large group for a wedding and friends of ours joined but not the wedding group. Somehow their trip was $2000 cheaper than ours. We would never recommend this travel agent ever again.
Hi Jen, we are sorry to hear about your negative experience during your vacation and understand your frustrations. We take all member feedback very seriously and our team has been actively looking into what occurred and what can be done to improve our service. We have reached out to the individuals who have contacted us previously, and we look forward to connecting with them soon. If you would like us to contact you directly as well, please email your contact information to [email protected] and we will have our centre manager reach out.
Fantastic experience: I want to share my experience : I had spoken to a travel agent at AMA Travel and told her my requirements for a short stay vacation, which were two: minimum 4.5 stars, and a family friendly place with a kids club and water slides for children. We decided to go with Pueblo Bonito Sunset Beach after a conversation with my agent. A 5 star resort all inclusive with a kids club in Los Cabos, Mexico. I booked online as she had an appointment with someone else and I wanted to be done with looking. She had told me that there is a kids club here and a kiddy pool. She did not say there are slides but I was ok as long as there is a kids club. When we arrived for our short stay the kids club was closed and has been closed indefinitely. This was a massive blow as I took my daughter out of school for this vacation and here were no kid’s activities. I was very disappointed and spoke to the manager. However, he was not able to fix this issue. I then paid 191 USD to book an activity for my daughter when the whole point of going to a five star resort was to have a comfortable time with my father and my daughter on site. I hate to be negative but this occurred because the travel agent was not aware that the kids club was closed, but AMA Travel should have known if they are selling the packages. I told the AMA and Pueblo Bonito Sunset Beach I will give a negative review. Further this 5 star resort presented us with a single towel our first day (for 3 people), a junior suite with only two beds, not even a sofa bed, so I slept with my daughter, an empty fridge, coffee maker without any coffee or even a single tea bag, and lukewarm washroom water. Regarding the cold water, they tried to remedy but this was an unfixable problem. All the room issues was remedied or attempted to be remedied by our manager, a wonderful man of the name Moises, and guest services but it led to a very poor reception and first impression and uncomfortable sleep. Of course this is not due to the AMA but due to Pueblo Bonito and WestJet having crossed lines of communication regarding deliverables: agents should have informed the resort that when people book through them, they expect a 5 star room if that is what their customer is asking for. It is very common for all inclusive to stock some food in the room and replenish it daily. I don’t drink, but daily water bottles, maybe some snacks, and coffee would be nice. Overall, I paid for a short stay for $4300 CDN, and it was a great disappointment. I will likely never trust this agency travel again. Nor is this resort anywhere near a 5 star experience. Truly a hopeless resort. Unfortunately I feel like I wasted $4300 when I could have gone to a place with a functioning kids club, all inclusive, proper accommodation: try Costco Travel, or House of Travel, if you’re from Edmonton. House of Travel booked me last time and were excellent. October 2023, Update: AMA Travel has contacted me and kindly completely dealt with this issue to best of their abilities. The Supervisor at AMA Travel personally dealt with WestJet (WestJet Vacations?) and with Pueblo Bonito and tried her level best to remedy this issue. The remedy was acceptable-to repay me the $191 I spent- however I will never go to any Pueblo Bonito resort. Further, I am extremely grateful to AMA Travel for advocating for me and will continue to use them for my (infrequent) vacations, as although the initial experience was poor, the efforts to remedy this issue were exceptional and excellent. Appreciate the terrific Supervisor, T.C., very, very much.
Fantastic experience: Friendly staff
Thank you for the five star review, Deng! We look forward to your next visit with us.
Fantastic experience: Very nice and big building. Staffarealways helpful when I do some transactions
Thanks for the five stars, Cernan! We're so happy to hear you had a great experience
Positive experience: Always a lineup..argh..
Thanks for the three stars, and we're sorry to hear about your long wait. For your next visit, book an appointment. You can book an appointment with an AMA expert for personalized services—everything from registries, road tests, travel and insurance. To learn more, visit ama.ab.ca/appointment.
Positive experience: Not worth the fees charged
Hi Charmaine. Thank you for reaching out with your feedback. We are sorry to hear that you feel the fees charged are not worth the service received. We have a commitment to deliver exceptional value, which is backed by our Counsellor Service Guarantee. We would be happy to chat with you about your recent experience to understand better how we did not deliver the high level of service we strive to provide. One of our directors would be pleased to connect with you so we can better understand what happened and work towards improving the experience for you and all members. If you are open to that, please email us at [email protected] with your contact information and the nearest AMA centre, and we would be happy to contact you.
Positive experience: Good deals, but poor flights.
Hi Adam, thank you for reaching out. We're sorry you're having a difficult time searching for flights that best align with your travel plans. If you would like, you can email your contact information to [email protected] with details of your planned travel, and we'll be happy to have one of our travel counsellors reach out to you.
Positive experience: Helpful and good insurance personnel.
Hello, Cynthia and thank you so much for the shoutout and the four stars! Let us know how we can turn those stars into five.
Negative experience: The highest price ever! Compared the prices with many competitors and found AMA the most expensive!
Hello, and thank you for reaching out. We're sorry to hear about your feelings about the cost of our travel packages. However, did you know AMA Travel offers the Best Price Guarantee? If you book online with AMA Travel, we can guarantee our hotel, and vacation prices are the lowest possible. To learn more, visit amatravel.ca/best-price-guarantee.
Negative experience: AMA ON MANNING IS A JOKE THEY HAVE NO IDEA WHAT THEY'RE DOING LIED OR DIDN'T KNOW ANYTHING ABOUT OUR TRIP SCAMMED US BAD
Hello Derek, and thank you for reaching out. We're sorry to hear about your experience while visiting our centre. Our centre leadership team would like to learn more about what happened during your visit and how we can improve. Can you please email the details of your visit to reception@[email protected]? Can you also include your full name, AMA membership number and preferred contact information in that message? We look forward to hearing from you.
Negative experience: I am a member check va ca packages thinking would get a deal with membership lmao 700 more than Expedia ridiculous
Hello Jon, and we're sorry to hear about your experience with us. Just so you're aware, AMA Travel does offer its best price guarantee on hotel and vacation package pricing. It ensures prices are the lowest possible. To learn more, visit amatravel.ca/best-price-guarantee.
Negative experience: Got told that each of us will have to pay a 99 dollars to have a travel Agent to book our travel. Holly Hanna this is just not right. I can go online an book. There is 7 of us going, so that is 700.00 That is outrages. You also just can not walk in, told that you have to phone in, the only number for Edmonton west is a toll free number that never gets answered. Fix it, and please post your local location number not a general toll free.
Hi Gary, thank you for reaching out with your feedback. We are so sorry that there is an issue getting through on the phones. Here is the Travel direct line at Edmonton West during office hours 780-484-1166. We are experiencing high call volume with the growing demand to travel, and we are working through the review of the posted numbers to make it easier for anyone trying to reach us. In the meantime, we do want to address the fee concern you raised. For groups or families booking together there are bundled rates starting from $199 for the group. The best bet to book with a travel counsellor and review what the fee would be pertaining to your groups trip is to make an appointment with one of the agents at your preferred center through our website. You can select a phone or virtual appointment if that is more convenient that coming into the center. Or if you would like to save the fee cost we have almost anything you might need to book available through our website for self-service bookings. Plus, we will be here at AMA to help you should anything go awry before or during your trip. Thank you again for reaching out and we hope to connect with you and go over all your questions and help you book a wonderful vacation.
Positive experience: Was told on phone friend has 2 passport photos per yr and that disappointing AMA will not let him utilize them for a friend for driving permit cause he had his photos. Stamp misssed on permit now have to make another trip back. Disappointing all around.
Hello, and thank you for the four stars, Pat! We're sorry to hear about your experience, and we would like to learn more about it. Can you please send us an email to reception@[email protected] with further details about the issue?We look forward to hearing from you.
Fantastic experience: The service was very fast.
Wow! We're so happy to help you, Ivan. Thank you so much for the five stars, .
Fantastic experience: Really good experience
Wow! Thank you so much for the five stars, Sara!
Fantastic experience: One of the male staff was really nice and provided excellent customer service. Update: we remember his name now: Mark. An awesome, friendly and helpful person. We were on a road trip, so weren't dressed up, hair messy, and we are color people, Mark treated us as human beings. Thank you Mark for a great service.
Wow! Thank you so much for the five stars!
Fantastic experience: Fast and detailed service
Thanks for the five stars, Kory!
Fantastic experience: Been a member since 1976.
And that's getting close to 50 years, Gerry! Incredible! Thank you for being such an outstanding member and for the five stars.
Positive experience: Slow line ups for registry service, but it was busy, so understandable. The worst part was the wait to see an insurance agent. I wanted to do a simple address change and sat for 45 minutes while after 20 mins, not a single agent was with a client. I was just ignored.
Hi Patrick, thank you for the three stars. We do value your feedback, and if you would like to talk to our leadership team further about your long wait, please send us your preferred contact information, membership number, and details of this visit to [email protected].
Positive experience: We went to AMA to change our address on our driver's licenses. We like AMA for registration services since it's quick and very helpful to members. Not disappointed, great service.
Hello Robert, and thanks so much for the feedback. Please come back to visit us soon and let us know where we can improve to turn those four stars into five.
Fantastic experience: Fast service for insurance needs
We're so happy to help you, Ian. Thank you so much for your five-star review.
Fantastic experience: Please accept my gratitude towards Brandon at customer Service desk for their speedy and efficient services. I was able to complete the transaction within seconds thanks to their attentive and alert presence. Brandon is an amazing and expert person and he's professional and superlative skills. Thank you Brandon
Thank you so much for the feedback and for the five stars, Elias. We'll share your feedback with Brandon and his team.
Fantastic experience: Sharol was absolutely amazing !!! She is definitely my go to agent for life. Excellent customer service, so friendly and personable. It's too bad 5 stars is the most I can give
Thank you for the five stars, Miranda. We're so glad we could help you. We'll also let Sharol's team know of your feedback.
Fantastic experience: We met with Tami Lingrell, Travel Counsellor, Sherwood Park AMA, a few days ago regarding a number of HA cruises. Tami is so knowledgeable and helpful - her enthusiasm for cruise adventures matches ours! Tami’s understanding of the cruise sector and her sleuthing for connecting cruises is amazing! Tami knows the 2022 HA deals/perks now and has her finger on the cruise pulse for 2023! We very much appreciate Tami “navigating” the logistics on our behalf. Tami has the expertise - We know the cruise packages will be wonderful!
Wow! Thank you for the five stars, Mark.
Fantastic experience: Always great prices
Thanks for the five star review, Louis!
Fantastic experience: Super friendly staff !!
Thank you so much for coming by, Vj, and for the great review!
Fantastic experience: We were booked through Joye Wichuk for a vacation in Mexico. We have never been out of the country before, didn’t even have passports. She walked us through every step before and during our trip. Spent a great deal of time and effort making sure we were taken care of throughout the entire experience. Totally recommend.
Thank you so much for sharing your experience, Laurie! We're so glad to hear that we could be a part of your first time travelling out of country, and that Joye helped you feel confident all through the process. We'll pass on your kind words to the team.
Fantastic experience: Great staff always treating people like friends and family.
awww... Shucks! Thank you, Jerrod, we're always happy to help when you come by!
Negative experience: No reply yet
Negative experience: Have you ever tried to phone AMA Travel? Can't be done! I sat on "ignore" for 45 minutes one day and half an hour the next. I give up!
Hi Jane! We're so sorry to hear about your experience. We are working hard to take calls from members during an increase in demand for travel at this time. If you would like, please send an email [email protected] and include your membership number and preferred contact information. Someone will reach out to you to assist you.
Negative experience: Tried talking with a travel agent regarding destination weddings and, even though I am a member, it took days to get a response and eventually I gave up.
Hello Brandon, we're very sorry to hear about this! That's not the kind of experience we want someone to have when planning any trip - especially such a special one. We'd like to find out more about what happened and provide any assistance we can. Please reach out to us at [email protected] with your membership number, and a bit more information about what happened, and how we can help.
Negative experience: I've been shopping around for a cruise and talked to a few other travel agents and got quotes from them (for free) before talking to an AMA agent. They wanted to charge me $99 (non-refundable) to just get a quote! I was shocked that I already pay for a membership and that doesn't even included getting a travel quote! Definitely not happy they want MORE money so I won't be booking through them. Also, another travel agent found me a 10 day cruise in my budget and the AMA person let it slip that she didn't think I could get a cruise longer than 7 days with my budget... not sure why I bother with this membership anymore.
Hi Brenda, thank you for reaching out with your feedback. We value your membership at AMA, and we are sorry to hear that your recent experience regarding your cruise inquiry did not deliver on the high level of service that we strive to deliver. One of our directors would be pleased to connect with you so we can better understand what happened and work towards improving the experience for you and all members. If you are open to that, please email us at [email protected] with your preferred contact information and the nearest AMA centre, and we would be happy to contact you.
Fantastic experience: Great staff, they clean after each client. Helpful as well. Big plus there's so much things you can deal with in one spot. I recommend AMA to anyone looking into all of you're vehicle needs. If you're a member there's some pretty sweet deals too, on food, maintenance, vacations, etc...
Fantastic experience: Always quick to get in and out. Great place to get US currency.
Fantastic experience: The staff were friendly and efficient. Got everything done quickly. So happy with this!
Fantastic experience: Awesome easy use and simple
Fantastic experience: Awesome! No charge for filling in a Blue Cross form at the Registry counter! AMA has benefits! Been a member probably over 25 years.
Fantastic experience: Great service, very friendly, very fast!!
Fantastic experience: Excellent place and good customer service
Positive experience: Slow
Positive experience: Quick, courteous and respectful.
Negative experience: Long wait time
Negative experience: Poor interaction with android phone, loads slow and jumps around in site.
Negative experience: Honestly go to the west end locatin its better. This location is only for convenience.
Negative experience: If I can, I would have given no star. CUstomer service over the phone was rude so I cancelled my membership for it is no longer worththe money.
Positive experience: I just had to pay my renewal fee and was fast tracked to an agent . Thanks for that. Always someone to greet you and help out. Some other lines can be a long wait.
Fantastic experience: Mandy was amazing! We got our address changed on all documents and we were in and out pretty quickly.
Fantastic experience: Being a member has made sticker renewals much easier! The layout very comfortably accommodates physical distancing and the kiosks are cleaned between users.
Fantastic experience: They look after you here. Everything you could need for insurance and registration, even small business.
Fantastic experience: Always friendly service.
Fantastic experience: I had to renew my registration, the clerk got me in and out quickly and efficiently.
Fantastic experience: There was a bit of a line , but there seems to always be a line . The service was friendly.
Fantastic experience: Went in to get a Drivers Abstract and was in and out in under 10 minutes! Can't say the same about going to registries.
Fantastic experience: Very thorough with sanitation with the virus. Courteous pleasant staff.
Fantastic experience: Awesome!
Fantastic experience: Great service.
Fantastic experience: Went for passport photos. Very fast efficient and knowledgeable
Fantastic experience: I've been a member for more than 45 years. I have used a variety of services. The staff is very well trained in customer service.
Fantastic experience: AMA is fantastic. They hire very friendly and helpful people. I love that I can buy gift cards to pay for things I normally buy and I get money back towards my membership!! It's a one-stop shop for so many things!!
Fantastic experience: Always good service here
Fantastic experience: Easy to deal with and very friendly.
Fantastic experience: Great service. Was very busy.
Fantastic experience: Everyone is very friendly. While we were in line, a friendly floater came to ensure we were in the right line, etc. We were all well taken care of.
Fantastic experience: Good thanks for your service
Fantastic experience: Good customer service
Fantastic experience: Always helpful.
Fantastic experience: Always helpful
Positive experience: Good
Negative experience: Terrible service,, so slow and they let certain people jump the line.
Positive experience: It’s the lobby at AMA. It’s a good lobby. A nice lobby. Clean. Spacious. Don't really know what else to say.
Negative experience: The line ups are just too long in store for services and they do not seem to want to use all resources when service requests speak.
Positive experience: A bit of a wait to pay registration, but a very safe experience
Negative experience: Walked in the look for a trip somewhere warm and was told by the receptionist 'you need an appointment for that'. Really!?! I need an appointment to spend my money. I am paying your salaries. You work for me.
Positive experience: Although it felt just like the good old days at the Alberta Motor Vehicle office (long line up to wait in), the people are A#1 all the way
Positive experience: Very quick service, decent access for my dad's wheelchair needs all the way from the accessible parking spots out front to the automatic sliding doors to the wide path along the way to waiting. And they have coffee!
Positive experience: I understand due to Covid-19 there is reduced staff. However, the place was almost a ghost town. End of the month registration and barely anybody working. Extremely long line up.
Fantastic experience: Excellent customer service
Fantastic experience: Always a great experience
Fantastic experience: Went in to get a new Alberta Health Card, 5 people ahead of me in line and I was out in 10 minutes! Quick and painless every time!
Fantastic experience: Crazy busy but they had all registers open and kept churning us thru
Fantastic experience: Great customer service!
Fantastic experience: Awesome as always.
Fantastic experience: Great service, competent, friendly service
Fantastic experience: Quick and friendly service.
Fantastic experience: Great information
Positive experience: Helpful efficient service
Positive experience: It was busy, it was a Saturday. But the staff was courtious and efficient. Excellent service.
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